A new firm that aims to provide IFAs and mortgage firms with the means to reengage with, and secure a sustainable income from their clients, has launched today.

Engage Client Solutions Ltd (Engage:cs) will provide a structured programme of client reengagement and ongoing retention to help firms unlock the potential in their existing client banks, it says.

A key part of its strategy is the need to gain a thorough understanding of each client base, before proceeding with targeted and relevant activity. A client base audit provides the starting point and will not only provide a comprehensive review of the makeup of a business’s clients, but will also append specific details on their financial buying habits and other items of relevant information.

Once a thorough understanding of a firm’s client base has been developed, Engage:cs says it will enable businesses to generate a sustainable income via transactions generated through targeted direct marketing. The communication strategy will also create regular product enquiries by placing the adviser at the forefront of their clients mind for financial advice.

Engage:cs will charge based on the number of active clients held by the firm. Following a three month client reengagement programme, which will be free of ongoing charges, firms will only be charged 0.50p per active client per month.

Engage:cs says that a single cross-sell of a complimentary product, such as a funeral plan, will provide £100 commission to the firm and with currently over 20 complementary products that can be marketed to the client base, returns are expected to considerably exceed the cost of the service, it says.

Jonathan Barrett, one of the founders of Engage:cs, said: “For far too long firms have relied on securing a steady stream of new clients