Personal asset lender borro has appointed Chris Willis to run the intermediary partnerships programme.

Willis, who joined borro in February as senior vice-president for business development and sales, succeeds Paul Brett, who had been responsible for building relationships with the wider intermediary market since borro’s launch.

Brett recently moved to Masthaven Secured Loans, where he is director of sales.

Willis said: “I have worked closely with Paul since I arrived and thanks to his help and wide range of contacts, I feel more than able to take on the role and build on his work. Intermediaries are a central part of our distribution strategy and it is my intention to expand our offering to appeal to advisers and their clients.

“There are many exciting initiatives being planned to go along with the recent announcements of our new Concierge service, and the option clients now have to sell their personal assets to borro rather than take a loan.”

Paul Aitken, CEO and founder of borro, added: “In the seven months since he joined, Chris has made a big impression in his overall business development role for borro. The partnerships we have forged in the intermediary sector have been a very important component in the success of borro.

“In taking on the role vacated by Paul Brett, I have no doubt that Chris will bring his considerable skills to bear and succeed in taking our partnership programme to new heights.”