Iress is to bring Avelo under the Iress brand from 1 November.

This follows the acquisition of Avelo by Iress in September.

This latest step in the integration process will provide a platfom for merging the capabilities of Avelo with Iress’ existing financial services market solutions under one unified brand.

As a single, integrated entity, Iress’ technology solutions now stretch from capital markets information, order management and routing, through wealth management sourcing and advice and practice management technology, to mortgage sourcing and complete sales and origination.

Andrew Walsh, Iress CEO said: “The financial services industry is going through a period of re-invention spurred on by three drivers: consumer demand for greater transparency and value, increasing globalisation, and the on-demand revolution which is changing the way we behave and access financial advice and products.

“The integration of Avelo in to Iress is progressing well, with the companies now united under a single brand, and enabling us to focus our combined strengths behind a clear strategic vision and ultimately, address the evolving needs of customers with the best solutions and service.”

Simon Badley, managing director of Iress UK, added: “The single brand clearly represents the combined capability of the two companies and marks a positive new development for our clients.

“Our dedication to customer service will remain as strong as ever, but clients will now benefit from an enhanced product portfolio, new innovative technologies, people expertise and increased scale.”