Facebook
Instagram
Linkedin
TikTok
X
Sign in
Home
Business
Sign in
Welcome!
Log into your account
your username
your password
Forgot your password?
Password recovery
Recover your password
your email
Search
Mortgages
Product Transfers
Remortgages
First-time buyers
Fixed rates
Self-employed
adverse credit
Near prime
Shared ownership
Free-free mortgages
Green mortgages
interest-only mortgages
Overseas
Trackers
Buy-to-let
Limited Company BTL
HMO/MUFB
Holiday/short-term let
Portfolio BTL
Consumer buy-to-let
Green BTL
Let-to-buy
Specialist
Bridging
Auction finance
Development exit
Development finance
Commercial
Commercial mortgages
Semi-commercial
SME finance
PBSA
Asset finance
Invoice finance
Second Charges
Self-build
Later Life
Equity Release
RIO mortgages
Retirement borrowing
Pensions
Cover
Critical Illness
Income protection
Life cover
PMI
Group protection
General Insurance
LEGAL
Conveyancing
Regulation
Title insurance
Distribution
Technology
Subscribe
News
Comment
Q&A
Wellbeing
About
Contact
Subscribe to our news emails
Instagram
Linkedin
X
Log In
Username or Email address
Password
Forgot password?
Don't have an account?
Sign up
Mortgage Soup
For mortgage professionals
Sign in
Welcome! Log into your account
your username
your password
Forgot your password? Get help
Password recovery
Recover your password
your email
A password will be e-mailed to you.
Subscribe
News
Comment
Q&A
Wellbeing
About
Contact
Sign in / Join
Mortgage Soup
For mortgage professionals
Mortgages
Product Transfers
Remortgages
First-time buyers
Fixed rates
Self-employed
adverse credit
Near prime
Shared ownership
Free-free mortgages
Green mortgages
interest-only mortgages
Overseas
Trackers
Buy-to-let
Limited Company BTL
HMO/MUFB
Holiday/short-term let
Portfolio BTL
Consumer buy-to-let
Green BTL
Let-to-buy
Specialist
Bridging
Auction finance
Development exit
Development finance
Commercial
Commercial mortgages
Semi-commercial
SME finance
PBSA
Asset finance
Invoice finance
Second Charges
Self-build
Later Life
Equity Release
RIO mortgages
Retirement borrowing
Pensions
Cover
Critical Illness
Income protection
Life cover
PMI
Group protection
General Insurance
LEGAL
Conveyancing
Regulation
Title insurance
Distribution
Technology
Search
Home
Authors
Posts by Matt Coulson
Matt Coulson
1 POSTS
0 COMMENTS
Blogs
Why relationships are becoming the mortgage industry’s most valuable asset
Matt Coulson
-
15 June 2026
0
Why relationships are becoming the mortgage industry’s most valuable asset