Zoopla.co.uk has claimed it is now the second most popular property website in the UK, behind the top site Rightmove.
The website, which has only been running for three years, was ranked 98th by Experian Hitwise in January for share of total web pages viewed by UK users, ahead of competitors including Findaproperty (ranked 125th) and Primelocation (ranked 193rd).
Its position as the number two UK property website behind only Rightmove was confirmed by the most recent figures for December released by website monitoring firm UKOM Nielsen. According to UKOM Nielsen data, the unique audience figures in December were 1,034,000 for Zoopla compared to 852,000 for Findaproperty and 656,000 for Primelocation.
Alex Chesterman, founder and CEO of Zoopla said: “We are delighted to have made it into the top 100 UK websites by share of pages viewed in January. We continue to innovate and invest in making Zoopla.co.uk the UK’s leading online destination for both property search and property research and are clearly having a major impact in the space for both consumers and our agent members.”””
