Yorkshire Building Society has launch a mobile website designed specifically to access product information and services through smartphone devices.

To access the mobile website, customers should type www.ybs.co.uk into their mobile internet browser. They will then be automatically taken to the mobile website. If they are not, they can click on the ‘View Mobile site’ link at the bottom of each page on the ‘full’ website.

Nigel York, from the Yorkshire’s E-Commerce team, said: “The website has been designed in response to the rapid growth in smartphone internet browsing offering us the opportunity to develop a new means of customer engagement. We realise that lives are getting more hectic and many individuals rely on online facilities to search for products or banking provision. This new website will allow our customers to do this while additionally showing new customers the types of deals we have on offer.