Y3S Group has added to its management team with the recruitment of Helen Petko (pictured), who takes up the role of group marketing manager at the Cardiff-based specialist loan packager.

Her role will be to drive increased broker interest to the Y3S Group of companies through a strategic and targeted digital and print-based approach to its marketing activities.

Petko’s 25 year career includes eight years spent on the management team at Golley Slater Group, a full service marketing agency with nationwide presence.

Matt Cottle, joint CEO of Y3S, said: “Good quality, consistent marketing messages have always been key to the growth of the Y3S businesses, but lately we have felt the need to strengthen our discipline in this area as we grow the group and head towards the new world of full regulation.

“Helen comes with a long pedigree of implementing successful marketing strategies across a number of sectors and we were immediately impressed with her ability to make complex messages simple.”

Petko added: “I am delighted to have been appointed to the role of group marketing manager and, particularly looking forward to working with a great team of people as we continue to build on the Group’s success story to drive the business forward. Truly exciting times all round.”