The Project 28 Charter has opened membership to organisations across the property transaction chain as it seeks to turn industry backing into practical change.
The initiative is moving into a new phase, inviting businesses across the sector to join a framework aimed at reducing delays, cutting fall-throughs and improving confidence in the home moving process.
Since launching, the Charter has attracted support from estate agents, conveyancers, lenders, brokers and data providers looking to tackle persistent inefficiencies in the transaction chain.
Its profile was boosted earlier this year when the Project 28 Charter campaign was named Corporate & Brand Campaign of the Year at the 2026 PRCA Public Affairs Awards.
The Charter says membership is open to property organisations of all sizes that want to take part in efforts to improve transaction certainty. It is intended to give members a shared structure for collaboration, with a focus on practical standards and more consistent ways of working.
The membership launch coincides with the release of a new video featuring some of the Charter’s founding members, setting out the operational problems caused by fragmented and slow transactions and arguing for earlier collaboration across the process.
According to Landmark Information Group’s transactions milestone data, the average period from sale agreed to exchange currently stands at 112 days. The Charter’s stated ambition is to reduce that to 28 days through eight commitments centred on earlier instruction, upfront provision of key property information and better coordination through the transaction lifecycle.
The group says these measures are intended to support a more transparent, digital-first approach and help property professionals identify issues earlier, reduce friction and improve outcomes for buyers and sellers.
Organisations already aligned with the Charter represent significant scale across the market. Collectively, they support annual transactions linked to more than £600bn of mortgage assets, help estate agents bring more than half of all listings to market, process more than one million search and environmental reports each year and average three touchpoints per property transaction.
Simon Brown, chief executive of Landmark Information Group, said: “The Project 28 Charter represents a collective commitment to rethinking the property transactions process.
“By opening membership, we’re inviting the wider industry to be part of a more collaborative, digital-first approach – one that reduces friction, increases certainty and ultimately transforms the experience of moving home.”
