Usay Compare has announced the appointment of Mark Noble as its new managing director.

Noble (pictured) joins the board of the independent intermediary for private medical insurance (PMI) from Aviva where he was managing director of health and individual protection.

At Usay Compare, Noble will be responsible for driving the overall growth of the business alongside founders Kim Tomkins and Andrew Hall. Noble’s remit is to own the Usay Compare growth strategy and bring new propositions and platforms to market.

He brings over 25 years of financial services industry experience to the role, spending over 20 years at Aviva. Noble began his career as a sales consultant, advancing through the company to become CEO of global health and then managing director of Aviva health & Individual Protection.

While supporting four million customers and 1,200 employees at Aviva, Noble held a key responsibility in launching healthcare into new markets across Asia and Canada.

He said: “I have joined Usay Compare at an exciting time for the business as we continue to grow and innovate in the health insurance market. I’ve enjoyed a successful career on the insurer side and now I’m looking forward to a challenging strategic leadership role in the intermediary world.

“PMI is a life-changing product for customers. It’s absolutely essential that we get the message out there to people about what PMI can do for them and the importance of investing in and protecting the nation’s health.”

Kim Tomkins, director at Usay Compare, said: “Mark is the right choice to lead our business into its next stage of growth. He has extensive skills and experience in the insurance market and we are sure that he will prove to be an invaluable addition to our leadership team as we expand our footprint in the UK market.”