Uinsure appoints trading chief as insurer partnerships expand

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Uinsure has appointed Tom Doyle as chief trading officer, giving him responsibility for insurer relationships, product development and portfolio performance as the business targets £150 million in gross written premium this financial year.

Doyle (pictured) joined the general insurance technology provider in October, bringing more than 28 years of industry experience, most recently at Markerstudy Retail, where he managed insurer capacity across a substantial personal lines portfolio.

He has also held positions at AXA Commercial and Ageas Retail, building experience in insurer relationships, distribution and capacity management.

At Uinsure, Doyle will oversee the company’s trading strategy and work alongside its pricing, data and distribution teams to develop its insurance propositions and manage relationships with capacity providers.

The appointment follows a period of expansion in Uinsure’s distribution network. The business has secured 12 long-term partnerships since 2024, including agreements with building societies and mortgage networks.

NatWest Group began operating with Uinsure in July, while the company expects to have onboarded two of the UK’s five largest banks and a major retailer by the end of 2026.

Uinsure also expanded its insurer panel earlier this year with the addition of Lloyds Bank General Insurance, which is available exclusively through Uinsure in the mortgage intermediary market.

Martin Schultheiss, group managing director at Uinsure, said: “Insurer partnerships are one of the three pillars our business is built on, alongside our technology and our distribution.

“Our distribution has driven much of our growth, with major banks, building societies and all major mortgage networks using our technology, which continues to evolve.

“Developments like our new Insurance Monitoring technology give our insurers more opportunities to compete for customers, so as our technology and distribution grow, our insurer partnerships need to grow with them.”

Schultheiss added: “Bringing in the right people at the right time has been central to how we’ve scaled, and Tom has spent his career managing insurer relationships at an impressive scale.

“I’m delighted to welcome him to the business as we enter our next phase of growth.”

Doyle said: “Uinsure has scaled significantly over the last few years, and the opportunity for our insurer partners has naturally grown with it.

“It’s an exciting time to be joining the business, with real scope to deepen our insurer partnerships, using our insight and data assets to create additional value, expand our competitive footprint with more confidence and grow our product suite to serve the evolving needs of our partners and their customers.”

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