Twenty7tec has appointed Daniel Edmondson as national sales manager as it strengthens its sales team.
Edmondson (pictured) joins the mortgage technology firm with experience across the mortgage and later life lending sectors, having worked for both lenders and distribution businesses.
He was previously senior strategic partnerships manager at Advise Wise, where he developed partnerships and supported firms with access to specialist mortgage and later life lending solutions.
Twenty7tec said Edmondson’s new role would focus on strengthening customer relationships, increasing adoption of its technology and supporting continued growth across the intermediary market.
Daniel Edmondson, national sales manager at Twenty7tec, said: “I am delighted to be joining Twenty7tec at such an exciting stage of its growth journey. Throughout my career, I have been passionate about helping advisers and firms embrace technology that drives efficiency, improves customer outcomes, and supports business growth.
“Having worked with Twenty7tec throughout my career, I’ve seen first-hand the impact its technology has on advisers and firms across the market. The opportunity to now be part of that journey was one I couldn’t pass up.
“What excites me most is the opportunity to work closely with our partners and customers, build strong relationships across the industry, and contribute to the continued success and growth of the business.”
Adam Newman, head of sales at Twenty7tec, added: “We are delighted to welcome Daniel to Twenty7tec. Daniel brings a wealth of experience to the team, and his reputation within the industry speaks for itself.
“Our paths have crossed several times over the years, and I have always admired his professionalism, expertise, and approach to building strong customer relationships.
“As we continue to grow and invest in our sales function, bringing in talent of Daniel’s calibre is incredibly important. I’m personally thrilled to have him join the team and look forward to seeing the impact he will make as part of our next phase of growth.”
