Twenty7Tec has appointed Mike Clifford to join its board as chief operating officer (COO), following the recent announcement of its acquisition of Bluecoat Software.

Clifford previously spent 10 years at Intelliflo, acting as chief operating officer, chief commercial officer and finally chief customer officer at the company, which offers CRM solutions to the advisory market.

More recently, he has acted as non-executive director of Batsoft, a business which offers automated compliance tools for the retail financial services industry, including IFAs, mortgage brokers and fund managers.

Clifford said: “I’m ready to help Twenty7Tec in its mission to deliver transformational change and remove the key challenges for advisers and customers in both markets. They’ve had huge success in the mortgage sector and I’m confident they can repeat this in the wealth sector. It’s an extension of their existing strategy to be the ‘best friend to the adviser’.

“Ever since seeing how they shook up the mortgage industry, I’ve been excited to see what they’re going to do next and now I get to be part of that project. We have the drive, the ambition and the team in place to make a huge difference to advisers and how they use technology, and to their customer experience.”

James Tucker, CEO of Twenty7Tec, added: “Mike is going to play a big role in our move into the wealth sector, with his extensive experience in fintech and adviser tech. The wealth sector is ripe for transformation as audiences demand better ranges of products, greater transparency behind decisions and recommendations and more timely advice.

“We will listen, we will learn, and we will deliver in the wealth space just as we have done, and will continue to do, in the mortgage space.”