The Yorkshire Building Society is promoting Ashley Price to director of partnerships.

The new position will widen Price’s current role to include helping the mutual identify, secure and nurture new relationships with third party partners to drive efficiency and growth for the benefit of members.

The Society will be looking to build relationships with other organisations in areas where there’s demand for a customer product or financial solution it currently does not provide. The role will not include technological or operations partnerships.

Price, who will continue to lead the YBS Share Plans part of the Society, said: “I’m delighted to be appointed to this new role. It’s a really interesting time for financial services, with the strategic landscape presenting a wealth of opportunity for building societies and challenger banks.

“I’m looking forward to enabling the Society to build strategic partnerships and grow into areas which can deliver new ways of helping our existing and future members with their financial goals.”

Mike Regnier, Yorkshire Building Society’s chief executive, said: “Expanding to provide additional help to new and existing members is one of our key areas of focus.

“I’m very confident that Ashley’s leadership skills and extensive experience and expertise in creating and maintaining business to business partnerships will be vital in enabling us to build lasting relationships to help us grow.”