Vernon Building Society has announced the promotion of Dale Sidhu to intermediary sales team leader.
Sidhu (pictured) joined the mutual in April 2021 as intermediary desk support adviser and has since played a key role in strengthening broker relationships and improving service delivery.
In his new position, he will work within the four-strong intermediary team led by Brendan Crowshaw, head of mortgage and savings distribution.
His focus will be on developing and maintaining broker partnerships, supporting complex mortgage applications, and helping to drive the society’s mortgage business forward.
Sidhu brings more than 15 years of industry experience to the role, having previously worked as a protection adviser at Vitality, senior mortgage adviser at the Post Office, and mortgage adviser at Santander, where he specialised in residential lending and first-time buyer schemes.
Crowshaw said: “Dale’s extensive industry experience, positive ‘can-do’ attitude, and established rapport with brokers made him the standout candidate for this leadership position.
“Since joining us, Dale has consistently demonstrated expertise and dedication. He embodies the Vernon’s values and sets the standard for our excellent service.”
Sidhu added: “I’m delighted to take on this role. Helping brokers navigate complex cases and guiding customers toward buying a home has always been my passion.
“It’s especially rewarding to work for a building society renowned for serving underserved markets and to make homeownership possible for those who thought it was out of reach.”
