The Skipton Building Society is now using a customised version of Mortgage Brain’s mortgage product data analysis and is employing it to gain an insight on the position and competitiveness of its products.

Mortgage Brain’s analysis, which contains a breakdown of all main product types in the UK mortgage market (direct and broker), makes like for like comparisons across different product types for a range of scenarios and is being used by the Skipton to monitor and review product performance.

Alex Beavis, mortgage product manager at Skipton Building Society, said: “We’ve worked closely with Mortgage Brain to tailor the information to our exact needs and the data we receive each day is scrutinised closely by our mortgage team.

“A keen awareness of how our rates are sourcing against our key competitors is an essential part of good product management and the reports also help provide sound rationale for commercial decisions such as rate changes or product withdrawals.

“As mortgage product managers, our job would be much harder without the data provided by the team at Mortgage Brain.”

Mark Lofthouse, CEO of Mortgage Brain, added: “Our mortgage product data can be configured to show UK mortgage products by lowest rate and cost over a specified period by product types for specific scenarios.

“By reviewing and analysing this data lenders can see where their products sit in terms of competitiveness in the market over time, and can therefore make much better and more informed decisions about new and existing products.”