Specialist finance broker The Loan Partnership has unveiled its rebrand, in a move it says is designed to reflect a more modern and forward-thinking approach under managing director, Joe Defries.

It includes a new website plus a new creative look and feel.

Defries, who took over last year, said: “I’m acutely aware that you only get one chance to make a first impression, and I felt that the previous branding and website didn’t reflect the business we have evolved into over the last 10 years.

“We are a modern business, and I wanted our ‘shop window’ to reflect that. Being part of the Pivotal Growth group of companies has made achieving this a lot easier. I had fantastic support for the project from them and was also able to draw on the expertise of Dolly Draper, director at The Hidden Margin. Whilst I don’t have anyone in-house with Dolly’s skills and expertise, she willingly gave her time and knowledge to create the re-branding we’ve launched today. I couldn’t be happier with the results.”

Frances Berry, team leader at The Loan Partnership, added: “I’ve been with the company since it started and it’s great to see the re-branding live now. I really like the way it looks and I’m sure it will make a big difference to how our customers and introducers see us. I’ve already had lots of positive direct feedback from them.”