Dudley Building Society has expanded its intermediary support team with the appointment of Adam Holmes as telephone business development manager.

Holmes (pictured) joins from Paradigm Mortgage Services, where he spent more than four years as a mortgages technical services adviser, supporting brokers with criteria queries, application packaging and complex case guidance.

In his new role, Holmes will act as the first point of contact for brokers using the Society’s intermediary channel, offering case support, product insights and tailored advice.

Working alongside Dudley’s field-based business development managers, underwriters and intermediary desk, he will help advisers access the Society’s full lending proposition, which caters to clients with non-standard circumstances.

The appointment continues the Society’s investment in its intermediary proposition, following strong broker engagement with its flexible, manually underwritten approach. Dudley is known for considering cases such as returning expatriates, borrowers on work visas and clients with limited credit histories.

Rob Oliver, distribution director at Dudley Building Society, said: “Adam brings a wealth of hands-on experience and a real understanding of what brokers need from a lender.

“As our intermediary reach continues to grow, we are focused on making sure every broker has access to expert guidance and personal support.

“Adam will be key to delivering that and we are pleased to welcome him to the team.”

Holmes added: “I am proud to join a lender that genuinely listens to brokers and takes a case-by-case approach.

“My experience has given me a strong understanding of the challenges brokers face.

“I am looking forward to building relationships and helping them get the answers they need quickly, whether that is around criteria or something more unusual. It is about being accessible and making brokers’ lives easier.”