The Society of Mortgage Professionals (SMP) has hired Laura Gauden as national accounts manager.

The appointment following the recent launch of Associate Firms, which allows businesses across the sector demonstrate their alignment to guidelines of professionalism and ethics as upheld by the SMP’s parent organization, the Chartered Insurance Institute.

Gauden (pictured) will work with the mortgage profession to support them in their efforts to raise standards and professionalism, such as a commitment to the best possible customer outcomes and improving public trust in the sector.

She has 15 years of experience in the mortgage and protection profession, having previously worked at Virgin Money, CHL and for the last three years at Paymentshield.

David Thomas, chair of the Society of Mortgage Professionals, said: “We are delighted to welcome Laura to the team, she brings a wealth of experience and an excellent understanding of the mortgage market. She will be a great addition to our expanding team.”

Gauden added: “I am excited to be joining the professional body dedicated to those working within the mortgage profession. In the current climate, it has never been more important to be able to demonstrate knowledge, professional ethics and a customer-centric culture.”