Smart Money People launches latest broker feedback survey

Published on

Smart Money People has opened its latest Mortgage Lender Benchmark survey, with brokers already responding in their hundreds to rate lender service levels and the technology they use.

The long-running independent study, now in its fifteenth edition, aims to identify which lenders are delivering the best service to mortgage brokers and their clients, while also providing lenders with detailed insight into how they compare with their peers. Results from the H2 2025 survey will be published in early December.

Brokers are invited to provide feedback on up to five lenders they have recently worked with, including banks, building societies, specialist and lifetime lenders. The survey covers key areas such as speed, criteria, communication, eligibility and relationship management, and asks brokers to share what each lender does well and where improvements could be made.

This edition of the study will again examine the technology used by brokers, including criteria and sourcing systems, reflecting the growing importance of digital tools in the mortgage process.

The Mortgage Lender Benchmark remains the largest broker feedback exercise in the industry. The June 2025 report featured responses from 1,111 brokers across 600 firms, who shared views on 134 lenders representing 98% of UK gross mortgage lending. That edition showed overall satisfaction rising to 4.22 out of 5 – the highest since 2020 – with the average Net Promoter Score improving to +40.9.

Jacqueline Dewey, chief executive of Smart Money People, said: “The regulator’s drive to promote technological development within the industry has led to fears that execution-only sales is to overtake advice.

“In our view, the value of advice has never been clearer and with a huge choice of lenders and products, service remains an important consideration when choosing a lender.

“I look forward to seeing if brokers’ satisfaction with lenders remains at the high levels recorded in H1 2025 and seeing how lenders continue to adapt to broker and customer demands.”

COMMENT ON MORTGAGE SOUP

We want to hear from you!
Leave a comment and get the conversation started.
You need to register to post, so please login or sign up below.

Latest articles

FORTO Finance launches with focus on expat mortgage market

FORTO Finance has launched in the UK mortgage and protection market following a pilot...

Just Mortgages appoints Gina McLaren as Midlands area director

Just Mortgages has expanded the management team within its self-employed division with the appointment...

Brokers value access to underwriters over slick technology

Mortgage brokers would rather have access to an underwriter than a sophisticated lender portal...

Imperial Chartered and Cornerstone golf day raises £11,000 for MNDA

Imperial Chartered and Cornerstone Finance Group have raised more than £11,000 for the Motor...

West Brom partners with Albion Foundation to expand community support

West Brom Building Society has become a principal partner of The Albion Foundation in...

Latest publication

Other news

Vulnerability and mortgage affordability: two sides of the same coin

Typically, affordability and customer vulnerability have sat in different parts of the business. Credit...

FORTO Finance launches with focus on expat mortgage market

FORTO Finance has launched in the UK mortgage and protection market following a pilot...

Just Mortgages appoints Gina McLaren as Midlands area director

Just Mortgages has expanded the management team within its self-employed division with the appointment...