SimplyBiz Group is introducing a new digital offering to its member and client firms.

The new web based solution will enable advisers to provide their clients with topical information and interactive tools, including the ability to undertake preliminary fact-finding and risk-profiling, compare policies, generate quotations and even conduct transactions online.

The group has worked with a number of third parties including Selectapension, The Source, Distribution Technology and Intelliflo in order to create the ‘NextGen’ sites service.

SimplyBiz Group is currently promoting the new service at its Learning and Development events and has secured interest from over 200 firms to have one of the new sites, which should go live in early December.

Richard Ardron, marketing director of the SimplyBiz Group, said: “When ‘robo-advice’ was first mentioned, much of the noise was about an ‘either or’ scenario – i.e. advice or digital. However, now that the dust has settled, we can look at the more practical application of digital tools and how they can complement the role of today’s adviser, not replace them. Our next generation sites allow advisers to wrap advice around technology, which will provide an enhanced service to today’s clients, and bring about some much needed efficiencies during these extremely busy times.

“Consumer behaviour has and will continue to change, with more and more now turning to the internet and mobile devices for information, to interact and indeed to transact. Advisers who embrace this evolution will be at the forefront of this change, and are therefore likely to benefit from offering a much more flexible service, including being able to work with clients who are not yet in a financial position to work with advisers in traditional ways.

“The technology behind our NextGen Sites will support advisers as they develop new income streams, new service offerings and new ways in which to provide important information to clients and potential clients. We believe this is the only offering of its type currently available to advisers and we’ve invested heavily and worked closely with industry leading partners in order to create a proposition which will help firms who use our services remain at the very forefront of the advisory world.”