Age Partnership is aiming to attract over 100 new recruits to its team over the coming months as it looks to manage the growing demand for its financial services for the over 50s.

The Leeds-based company, which specialises in equity release and pension income, will be creating the new posts across all departments including pension and mortgage advisers, in-house software developers and support staff.

To support the recruitment drive, the company is using social media and the ‘real-life’ stories of their staff to entice new recruits to the fold.

The social campaign will use specially created Twitter and Facebook accounts, dedicated to job opportunities at Age Partnership, using #JobsatAP. Each channel will use staff experiences to communicate career development opportunities, the training available through the company’s ‘Partnership Academy’.

In addition a new careers website has also been developed which further tells the story of life at Age Partnership and provides job descriptions and application details.

Julia Edwards, head of HR at Age Partnership, said: “A recruitment advertisement can paint a fantastic picture about the company and the vacancy but it is more credible when someone who actually works there talks about their experiences and opportunities given to them to progress.

“We have created an excellent ethos within Age Partnership through regular training and clear career progression within a relaxed environment which results in high job satisfaction and an extremely low staff turnover.

“The positive attitude of the staff also means our customers enjoy dealing with us which has helped us achieve the exceptional growth that we’re experiencing.

“Using the power of social media we will be able to quickly communicate the benefits of joining Age Partnership and reach those people with the right skills to help us to continue to expand the business.”