Asset finance and leasing specialist Norton Folgate has rebranded to Amicus Asset Finance and appointed Jeremy Guilfoyle as chief operating officer (COO).

The firm, which has brokered over £500m of asset finance and business loan facilities numbering over 10,000 individual transactions, has appointed Guilfoyle from Paragon Bank Business Finance plc, formerly Five Arrows Business Finance plc and State Securities plc, where he held various senior management positions over 16 years.

Guilfoyle has joined the team at Amicus Asset Finance Group with a remit to drive structural transformation and innovation.. In his role as COO, he will be responsible for building robust systems to manage risk and deliver service to Amicus customers.

Guilfoyle said: “Joining Amicus Asset Finance in this key growth period, is a really exciting opportunity for me. I am looking forward to leveraging my experience from a long established business and applying it in a business with Amicus’ modern and forward thinking approach.”

Robert Keep, managing director of Amicus Asset Finance, said: “I’m hugely confident in the experience Jeremy brings to the team and look forward to working closely with him as we build on our success to date. The rebrand from Norton Folgate to Amicus Asset Finance marks the completion of our integration into the Amicus Group, and our operation as a subsidiary of a hugely successful specialist lending business spanning property, asset and invoice finance.”