Pure Retirement has expanded its suite of resources aimed at helping both advisers and clients better understand the later life lending market, following research which found widespread consumer misconceptions.
The lifetime mortgage lender’s adviser survey earlier this year revealed that 66% of brokers viewed client misunderstanding as one of the main obstacles in recommending equity release.
In response, Pure Retirement has launched a series of customer-facing blogs designed to address key areas such as common misconceptions around lifetime mortgages, how released funds can be used, preparing effective applications, avoiding financial scams, and the impact of spray foam insulation on lending.
Alongside written content, the lender has added to its podcast offering, releasing the third episode of Purely In Conversation. Hosted by national field sales manager Jane Mullan, the latest edition features Kelly Melville Kelly, the Equity Release Council’s director of risk, policy and compliance, discussing findings from the Council’s mystery shop of adviser firms, guidance for both new and experienced advisers, and updates on forthcoming initiatives including member forums, white papers and the November summit.
The previous episode featured Kelly Worthington, director of Later Life Freedom, who reflected on her career in the sector and the marketing strategies that shaped her success.
Melanie Godley (pictured), senior marketing manager at Pure Retirement, said: “With advisers having confirmed during our research earlier this year that client misunderstanding maintains one of the main barriers to them exploring later life lending, we’ve responded with these new resources to give those who are exploring equity release the necessary information to allow them to establish if it’s the right solution to them, and by extension to make informed decisions.
“We’re also pleased to be using our podcast to help amplify the Council’s vision for the later life lending sector, and provide a resource that adds value to advisers as they navigate the market, and we look forward to continuing to build our suite of resources for both advisers and consumers, as part of our commitment to supporting all of the market, all of the time.”
