Pure Retirement has introduced a new Brand Health Check Guide in collaboration with Asset TV, specifically for use by advisers in the later life market.

The guide provides at a glance tips on how advisers can improve their brand and business positioning to better engage their over 50s customer base. It follows on from Pure’s research piece on Effective Brand Positioning for the over 50s Market, which launched earlier this year. 20 specialists in their fields were interviewed alongside traditional research, with participants including heads of brand across multiple sectors, specialists in the later life market, and successful founders of new start-up brands, for their invaluble insight.

Akademia at Asset TV is this month promoting the Brand Health Check Guide as part of its CPD resources for financial advisers who work within the later life lending sector, or who are looking to enter the market.

Martyn Pask, director at Asset TV, said: “The later life lending market is one which is continually growing, presenting a great opportunity for financial advisers who are looking to develop their business in this area. And it’s resources like these, developed by Pure Retirement, which can really make a difference for advisers wanting to position themselves to engage the over 50s for both brand and business growth. It was a pleasure discussing the benefits with the guest speakers from Pure Retirement, as part of our CPD offering for advisers.”

Rachel Pease, head of marketing at Pure Retirement, added: “It’s a great time of year to do a brand health check, ahead of the start of a fresh new year, and we hope that our new guide will provide some simple tips for advisers to improve their brand positioning and as a result their business opportunities for future growth.”

Further discussion of the Brand Health Check Guide can be seen on Asset TV, where Rachel Pease is interviewed alongside Hattie Fancourt, national account manager at Pure Retirement.