Pure Retirement has recruited a further 24 members to its team.

The firm aims to maintain service to both advisers and clients alike, with a core focus on building its face to face distribution team to better serve and support advisers throughout the process.

As part of this, Jane Forshaw has recently come on board as business development manager (BDM) for the South East, meaning the company now has a team of three BDMs offering national-level coverage.

Forshaw said: “I am so pleased that Pure and I crossed paths. Their culture is something that really resonates with me. They truly are all about people and I am so excited to be a part of this growing company in such a vibrant market.”

Additionally, Pure Retirement has also created three new relationship management positions, based out of its Leeds head office.

Pure’s head of distribution, Chris Flowers (pictured), added: “We recently asked for feedback on the service we provide; while we found it was all positive, we found the brokers prefer to have the support of BDMs in the field alongside someone in the office to support them – therefore we have listened and added to that.

“It’s exciting times at Pure Retirement and I’m delighted with the team we are building.”