Pure Retirement has broadened its Marketing Toolkit with a new suite of white label resources designed to help advisers engage prospective lifetime mortgage clients and support business development in 2026.

The lifetime mortgage lender said the enhanced offering builds on demand seen in 2025, when registered advisers made use of its in-house marketing support service to access both traditional and digital materials.

Those materials included event banners, flyers and press adverts, alongside social media imagery, digital advertising templates and email content, all tailored for advisers to use under their own branding.

The latest additions follow adviser feedback and are intended to support client conversations as well as longer-term lead generation. Among the new items are client-facing guides covering issues such as involving family members in discussions, power of attorney, and how interest rates on lifetime mortgages are calculated.

Pure Retirement has also introduced resources aimed at helping advisers grow their businesses, including ready-made lead nurturing campaigns, guidance on producing professional newsletters and support on networking activity.

The lender will host a series of demonstration sessions throughout March, led by its regional intermediary sales teams, to outline how advisers can make use of the toolkit and integrate it into their marketing strategies.

SHARING INDUSTRY INSIGHT

Alongside the marketing update, Pure Retirement has continued to publish episodes of its Purely In Conversation podcast, aimed at sharing cross-sector insight within the later life lending market.

The most recent episode features Lauren Peel, senior partner at Inclusive Outcomes, discussing how firms can better understand and support customers in vulnerable circumstances. The conversation explores inclusive design and the growing recognition of diverse customer needs.

Earlier guests have included Kelly Melville-Kelly of the Equity Release Council, Matthew Taylor of Equilaw, Sara Robinson of Equity Release Associates and Kelly Worthington of Later Life Freedom.

The lender said it intends to release new episodes on a monthly basis throughout 2026.

Melanie Godley, senior marketing manager at Pure Retirement, said: “With the common consensus being that later life lending needs to focus on market growth in 2026, we feel that this journey begins with providing advisers with the tools and resources to widen their knowledge, push their business to the next level, and to have increasingly meaningful conversations with their clients.

“The new resources are designed to provide advisers with tools to give their clients more information earlier in their lifetime mortgage journey, delivering better client outcomes and helping clients to firmly establish whether lifetime mortgages are the right option for them.

“Having remained committed to supporting all the market, all the time, we’re pleased to be able to offer even more to advisers throughout 2026 and beyond.

“We look forward to assisting them in not only better positioning their own business, but also in providing consumers exploring their options with information and literature to make an informed decision.”