Pure Retirement has announced the appointment of Eleanor Thornhill as its new chief financial officer (CFO).

Her career began as a chartered accountant with KPMG. She has been in the financial services sector since 2004, and has built significant experience working under FCA regulation.

Previous roles include finance director of the Consumer Credit Division of Provident Financial plc, CFO of PerfectHome and leading the development of the finance function and financial strategy for a start-up business offering online unsecured lending.

Thornhill (pictured) said: “At Pure Retirement, I’m really excited to be joining a consistently growing and dynamic company that has shown itself to be a market leader within the lifetime mortgage space.

“With such a track record of being an innovative and forward-thinking company, I’m looking forward to working to further enhance their financial performance and to playing a key role in the leadership team of this award winning later life lender.”

Paul Carter, Pure Retirement CEO, added: “We’re delighted to have someone of Eleanor’s calibre joining the company, and we’ve no doubt that she will be a great asset who will contribute enormously to achieving our long-term goals.

“It’s also a great first step towards the diversification of our board membership, something we’re proud to be championing as part of the wider journey for change. ”