Insurance provider Paymentshield has unveiled a ‘Home Sweet Home’ campaign to assist in offering home insurance to first time buyers.

The tailored offering from Paymentshield provides both advisers and customers with step-by-step guides detailing everything a first time buyer needs to know about protecting their ‘home sweet home’.

In addition, Paymentshield has created a microsite which houses all the information it believes a financial adviser may need in one location.

Nick Breton, Paymentshield’s head of product and marketing, said: “Financial advisers are busy individuals and are always looking for ways to maximise sales. They do, however, understand that first time buyers need to be supported throughout the buying process, and this is why we have created a bespoke toolkit to enable advisers to provide tailored advice to their customers.

“Being a first time buyer is both an exciting but stressful time; our offering will provide both advisers and customers with helpful guides that will navigate them through the process.”

The campaign further supports Paymentshield’s recent discounts for first time buyers, which include deferred monthly payments, an automatic two years no claims discounts cover and annual savings of up to 20%.