Leadbay and Orbiter have linked up in a move designed to help intermediaries increase their conversion rates.

The tie-in between the lead generator and the online mortgage sourcing and distribution platform is aimed for advisers to not only to find a client that meets their needs but also a mortgage that meets their clients’ needs.

Leadbay leads will be directly into Orbiter for sourcing and processing. This means advisers do not have to enter all the details into a sourcing system manually as details of their Leadbay lead will automatically populate the Orbiter system.

The belief is this will improve conversion rates as the adviser will be able to start identifying a client’s needs and the most appropriate potential mortgage before they even speak to the client.

Jonathan Barrett, head of sales for Leadbay, said: “We are always looking for ways of helping advisers make the most of their leads and the Orbiter partnership means that advisers will be able to carry out initial product sourcing before they make their first call to the client. This will help advisers to build rapport more quickly with a new client as well as save them time.””