Hamptons International has rebranded its sales and lettings boards after recent research showed one in three people still view the traditional sales boards as playing a key role in the search for a new property.
The new style boards have been designed to complement the recent corporate campaign launched by Hamptons International to go ‘Beyond the Expectations’ of clients both in the UK and overseas.
The boards will also be used to promote the Hamptons iPhone Application which has been downloaded over 10,000 times since its launch in February of this year.
The rebrand took place following a recent study by YouGov, undertaken on behalf of Hamptons International, which showed that 33% of people look out for sales and lettings boards as one of the first steps in looking for a new property, with property portal websites (61%), browsing estate agents’ websites (59%) and visiting local branches (49%) topping the list.
Hamptons International’s old sales and lettings boards will be recycled at a plant in Newbury where they will be processed and made into milk crates and plant pots.
Shakeel Barok, acting managing director at Hamptons International, said: “Sales and lettings boards often provide prospective buyers with the first impression of an estate agency business. Taking this into account
