The Personal Finance Society (PFS) is partnering with Beat the Pensions Crisis campaign in a new enterprise that empowers consumers to improve their retirement finances through clear guidance and practical actions.

Beat the Pensions Crisis aims to assist consumers take control of their pensions cutting through the jargon and information overload that create a barrier to activity. Practical guidance is given on pensions topics from tax relief and annuities through to how to deal with divorce.

Brian Wood and Claire Brinn, chief executive and director of Telos Solutions respectively, co-author the Beat the Pensions Crisis website and book.

The PFS, as the UK’s professional body for financial advisers, will be regular contributors to the Beat the Pensions Crisis web and blog site (www.thepensionscrisis.com) and will enable consumers to search for financial advisers via its consumer facing adviser search engine www.findanadviser.org.

Fay Goddard, chief executive of the PFS, said: “We are delighted to be able to support the Beat the Pensions Crisis campaign. Consumers are understandably confused as to how best to prepare for their retirement and this can manifest itself in putting off key decisions until it is too late. It is important that the industry as a whole seeks new ways to engage consumers and I believe this partnership with the PFS will be highly beneficial in helping people take control of their financial futures.””