Recognise Bank has appointed creative studio EveryFriday to lead a full rebrand as it looks to strengthen its positioning among SMEs and property professionals.

The specialist lender confirmed that EveryFriday secured the mandate following a competitive pitch process, with the agency tasked with developing a new brand platform, visual identity and design system.

The partnership will also extend to user experience and interface design for a new website, which is intended to support the bank’s growth ambitions and enhance its digital presence.

Recognise Bank, which was established to serve UK SMEs and property professionals, said the investment reflects a wider focus on aligning its brand and customer experience with its long-term strategy.

EveryFriday’s brief includes brand strategy, positioning and identity design, alongside the creation of a scalable system designed to ensure consistency across customer touchpoints.

Kalpa Patel (pictured), head of marketing and PR at Recognise Bank, said: “EveryFriday brought a combination of strategic thinking and creative clarity that really resonated with us.

“As we continue to grow as a bank, evolving our brand is an important step in strengthening how we communicate our purpose and proposition to customers and partners.”

Dan Fernandez, executive creative director at EveryFriday, added: “In a world of variables and unknowns, property SMEs and brokers are crying out for a lender that gets on with it.

“One that can see potential and gives a fast ‘yes’ or ‘no.’ Honestly, just doing what you promise is a radical act in this space, so we’re excited to see where we can take the Recognise brand, especially with a partner who’s committed to embracing what makes them important to passionate and hungry SMEs across the country”.

The lender said the new brand and digital experience are expected to launch later this year.