Mark Mullen has been announced as the new CEO at first direct.
He will take over from Matt Colebrook on 1 September.
Mullen was previously head of marketing before moving to Dubai as the regional head of marketing for HSBC Bank Middle East in 2009.
During Mullen’s time at first direct he relaunched the both banking and branding proposition and moved into social media.
He said: “I’m delighted to be coming back to first direct and taking over the reigns of a business which is in fine shape and creating its next chapter.””
