Connect Mortgage Club will now be known as Connect for Intermediaries.

The firm said its name change reflects the full range of services that Connect can offer all intermediaries, which includes specialist buy-to-let and commercial network which currently has 88 Appointed Representative (AR) firms.

Liz Syms (pictured), managing director at Connect for Intermediaries, said: “It is important that we present our service and product offerings clearly. The word ‘club’ in our industry has certain connotations and having it in our name has caused ambiguity amongst brokers as to the services that we offer. This is obviously something we must avoid, and through our new name, Connect for Intermediaries, we need to convey that our proposition is geared to support the whole broker community. This includes our network offering, packaging and distribution services and our helpdesk to provide specialist knowledge for both UK and International client enquiries.

“With the specialist finance market about to enter a new dawn of regulation, now seems the most appropriate time to make this change. Mortgage brokers are central to our business and we want to support them the very best we can. We have forged some great relationships as Connect Mortgage Club and look forward to reaching out and building many more as Connect for Intermediaries.”