David Barral has been appointed CEO of UK Life by Aviva.

He replaces Toby Strauss who is leaving Aviva to take up a new role with Lloyds Banking Group.

Barral has been with Aviva for three years and will report to Aviva’s UK CEO, Mark Hodges, and will also join the UK board and UK executive team.

He was previously chief operating officer, UK Life and has 30 years financial services experience covering business development, distribution, marketing, customer service and operations.

Phil Willcock, currently managing director, UK Health, will become propositions director, in addition to his UK Health responsibilities. Hugh Hessing will broaden his customer service responsibilities becoming customer experience director.

Hodges said: “David has extensive financial services experience