LV= has launched the LV= Little Book of Protection.

The free publication for advisers can be downloaded &lta href=&quothttps://www.lv.com/adviser/literature?selected=1020845&quot&gthere&lt/a&gtand is designed to be a handy reference point and protection sales tool to use with clients.

LV= says the little book demonstrates the need for protection by highlighting lifestyle facts to help people consider what protection they have place. For example if you have been off work sick for six months you have an 80% chance of being off for five years, and the average cost of raising a child from birth to the age of 21 is over £210,000. The book also features straightforward information on which protection products could be most suitable for people’s circumstances.

Mark Jones , LV= head of protection, said: “Many people find it difficult to look beyond their short term money pressures and leave themselves and their families under-protected should they fall ill or lose their job.