LV= is extending its offer of a 5% discount on its income protection product until 14 February 2011.

The discount is effective across the board and included automatically on all quotes during this period.

LV= originally launched its 5% discount on income protection in October 2010, to last until the end of the year.

Mark Jones , LV= head of protection, said: “2010 was a great year for Income protection sales at LV=