A new protection advice firm, Luminosity, has officially launched today and joined the Primis network.
The business has been founded by Susie Beard-Moore, a former head of intermediary sales at Cirencester Friendly, who brings extensive experience from previous senior roles in corporate banking, insurance and healthcare.
Luminosity aims to provide working families with accessible, high-quality protection advice, with a focus on financial resilience and peace of mind. Beard-Moore (pictured) said that launching through Primis was a natural decision given her longstanding relationship with the network.
“Partnering with Primis was the obvious and easy choice for launching my new enterprise, having formed a strong relationship with the network in my previous role,” she said.
“The newly launched brand reflects my passions for quality protection advice and building trust in our industry. Luminosity will throw light upon and simplify what can be a daunting process for consumers.”
The launch has been welcomed by Primis. Interim sales director Matt Surridge said, “We are delighted that Susie has chosen Primis as the partner for her launch. Susie has been a long-term business partner of the network for many years in her role at the Cirencester Friendly and it is a privilege that we can continue the strong partnership we have formed.
“Protection remains a strong growth opportunity for intermediaries and networks alike, so attracting quality people like Susie to the cause is to be celebrated.”
