LiveMore has expanded its sales and broker support team with the appointment of its first dedicated regional sales manager for the north of England and Scotland.

Martyn Evans will be working with brokers across the region.

He has over eight years’ experience of business development in mortgages, predominantly in the North East and North UK. He spent five years with Virgin Money as a business development manager and latterly for buy-to-let lender Landbay.

Evans said: “LiveMore has ambitious plans to ensure that brokers, and their clients, understand and have access to the whole suite of later life mortgage products. One-size-fits-all is definitely not the case for borrowers in the over 50 bracket and I’m looking forward to working with brokers to show that there are a variety of solutions for their clients.”

This latest appointment follows Margarita Genovesa’s promotion to business development manager for the London Region in July. The company, which recently celebrated its second birthday, is planning further expansion over the coming months to ensure support for brokers, across the country.

Alison Pallett, managing director of sales at LiveMore, added: “Martyn brings not only experience of financial services, but specifically in business development. His knowledge and expertise, along with his ability to relate to brokers and their clients will be invaluable. Having face to face coverage in the north and into Scotland will help us to ensure we are getting our products out to a section of the market that has not, until recently, been catered for sufficiently.

“This expansion of the business development team is the next phase of LiveMore’s evolution and our mission to deliver more choice and better customer outcomes in the later life lending sector. Martyn is a real asset and we have no doubt that his passion for quality service to brokers and their clients will see him quickly make an impact.”