Lead Magpie says it has passed the 500 mark in broker registrations.

The lead generation platform launched in January this year and says it has welcomed over 200 new mortgage advisers in the past month.

Lead Magpie lets mortgage intermediaries to buy leads which have been filtered according to their needs, using criteria such as LTV and location.

Leads are generated in real-time, automatically checked for invalid data and delivered within seconds via e-mail or text message, it claims.

The firm assures brokers that all leads are exclusive and have given their true express consent to be contacted by the buyer.

Stuart Cam, managing director of Lead Magpie, said: “The recent months have seen a proliferation of new players in the lead generation arena. Our rapid growth demonstrates that despite this