Specialist large mortgage provider Largemortgageloans.com has launched a new brand, largeequityrelease.com.

The move is part of the company’s strategy to grow its range of products and services.

Paul Welch, founder and chief executive officer of Largemortgageloans.com, said: “The average yearly retirement income has dropped 15% since 2008 – it’s now just £15,800, although house prices have gone up considerably in the past decade.

“It’s no wonder people are turning to equity release to unlock the cash tied up in their most valuable asset.”

Largemortgageloans.com says it recently helped clients get lifetime mortgages of up to £3.8 million.