JammJar has partnered with Entrust to allow mortgage brokers to complete automated identity verification checks within its platform.
The integration enables advisers to initiate and complete identity verification directly within a client case, using a government-issued identity document and biometric verification check.
Borrowers complete the verification through a mobile journey, with results automatically linked back to the case record. JammJar said this creates a clear and auditable compliance trail without requiring advisers to switch systems or manually upload documents.
The integration of Entrust Identity Verification was announced as part of JammJar’s Winter26 platform update, which brings sourcing, case management, documentation, compliance and communication into a single connected workflow, with AI supporting advisers throughout the life of a case.
JammJar said embedding identity verification within the advice process removes a further manual step from the broker journey, while strengthening compliance oversight and improving the client experience.
Karl Griffin (pictured), chief executive and co-founder of JammJar, said: “Identity verification is a critical part of the advice process, but it’s often handled through separate systems that create unnecessary friction for advisers and their clients.
“Integrating the Entrust Identity Verification solution directly into JammJar’s workflow means brokers can initiate and complete identity verification without leaving the platform, with results automatically recorded within the case file. It’s another step towards removing the manual tasks that slow advisers down while ensuring firms maintain a clear and auditable compliance trail.
“But more broadly, this partnership reflects our wider philosophy with JammJar. The real benefit of AI doesn’t come from automating isolated tasks – it comes from connecting the entire advice journey so documentation, compliance and communication work together seamlessly.”
Minh Nguyen, vice-president of identity security solutions at Entrust, said: “We’re pleased to be partnering with JammJar to bring trusted, seamless identity verification into the broker workflow, securing critical moments of truth when identities are verified.
“By embedding Entrust identity verification solutions into the JammJar platform, advisers can verify clients with confidence, reducing friction, accelerating verification time, and delivering a seamless experience for borrowers.
“As the mortgage industry continues to modernise its processes, integrations like this demonstrate how technology can help organisations meet regulatory requirements while creating efficient customer experience.”
