Omni Capital has announced the appointment of Martin Gilsenan as its new director of sales.

Gilsenan will taken up his position with the specialist short-term lender on 12 December.

He joins Omni Capital from bridging lender Dragonfly, where he was relationship manager.

Gilsenan is a well-known figure in the specialist lending sector, having held senior sales positions with lenders Mortgage Trust, iGroup and GE Money Home Lending. He also co-launched Residential 1 in 2003, selling the business with his partners to Money Partners in 2006, where Gilsenan assumed the role of sales director.

Following the financial crisis of 2008/9, Gilsenan occupied himself on a number of business-specific projects before joining Dragonfly in late 2010.

Gilsenan will be responsible for leading and developing the CPC Group-owned lender’s sales programme, supported by the lender’s incumbent sales managers, Jim Nash and Matt Rogers.

Colin Sanders, chief executive officer of Omni Capital, said: “Martin Gilsenan is a hugely popular and respected individual. His work ethic and professionalism follows wherever he goes. Anybody who knows Martin knows his integrity is beyond challenge. This is borne out by the quiet words of support we have received from so many in the industry.”