Generation Home has appointed Pete Dockar as commercial director.

He joins from Virgin Money, where he was head of customer value.

In his new role, Dockar (pictured) will be responsible for Generation Home’s commercial proposition and product evolution, driving growth in the lending business. He is also tasked with growing and cementing key broker relationships.

He held the position of head of lending at CYBG before it merged with Virgin Money. Prior to that he spent nearly 12 years at HSBC in various senior leadership roles including time as head of retail underwriting for Europe, and UK Head of Mortgages.

Dockar joins Generation Home’s dynamic and growing team in London, and reports into chief commercial officer, Graham McClelland.

Will Rice, CEO and founder, Generation Home, said: “Pete has an outstanding track record of driving growth and success in his previous roles. His buyer-first ethos mirrors that of Generation Home, making him an incredibly exciting hire. We’re delighted to have him onboard.”

Dockar added: “Generation Home is a truly innovative lender with financial inclusion at its heart. My previous experience, and conviction that home-ownership should be accessible to all who aspire to it, make this an incredible fit.”