Gen H has reduced rates across its 90% and 95% loan-to-value mortgage ranges in a move aimed at buyers with smaller deposits.

The residential mortgage lender has cut rates by 15 basis points, its second reduction at higher loan-to-value (LTV) levels in three weeks.

The changes follow cuts of up to 40 basis points across its product range on 4 August 2026 and are now available to brokers on Gen H’s panel.

The reductions come amid a marked difference between the rates available to first-time buyers with large and small deposits.

Rightmove’s weekly mortgage tracker, compiled using Podium data covering about 95% of the market and published on 15 August 2026, put the average five-year fixed rate at 4.97% for a buyer with a 25% deposit. The equivalent rate for a buyer with a 5% deposit was 5.68%.

On an identical £250,000 mortgage over 25 years, the difference between borrowing at 75% LTV and 95% LTV amounts to about £1,260 a year.

Gen H said its decision to concentrate the latest reductions on its 90% and 95% LTV products was intended to support buyers who lacked help from family or equity from an existing property.

Sara Palmer, sales and distribution director at Gen H, said: “The first-time buyer market is splitting – there are those with a bigger deposit, and those who have to pay a premium for the privilege of borrowing at a higher LTV.

“We know the market is volatile right now, and cutting rates at 90% and 95% LTV is a deliberate choice our team has made to back the buyers who need the most help.

“Brokers have been telling us how much this matters to their clients right now, and we listened.”