FirstAssist unveils BusinessCare proposition for SMEs

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FirstAssist Legal Protection has launched a BusinessCare scheme into the mortgage market with Finance Avenue, part of the Derbyshire based Life & Easy network.

BusinessCare will be sold under the brand ABCover, part of Finance Avenue’s commercial mortgage offering. Finance Avenue has a SME client base ranging from start-ups to long running family businesses.

BusinessCare will provide Finance Avenue’s SME clients with access to legal advice, information and document creation resources online and over the phone, 24/7, without the cost of hiring a solicitor.

This survival kit for businesses will target the key areas of employment law, health and safety, debt and credit control and employee health management.

Nigel Robbins, head of sales at FirstAssist, said: “As the mortgage market slows and lending continues to fall

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