Amar Mashru has been appointed as a business development manager (BDM) at the Family Building Society.

He will cover the Central London area.

Mashru joins from the Furness Building Society where he was a BDM managing key accounts also in Central London. Prior to that, he worked in similar roles at Sainsbury’s and Harrod’s banks.

He said: “Family Building Society has grown in stature since its launch in 2014 and has gained a considerable reputation amongst brokers, borrowers and its peers. I am excited by the Society’s plans to continue to grow and serve the needs of the mortgage broking community.

“I know the ‘patch’ well and have built good relationships with London brokers. I am keen to introduce them to the Family’s special approach to underserved borrowers, not only FTBs but also those coming up to and in retirement.”

Darren Deacon, head of intermediary sales at the Family Building Society, added: “We have built a reputation for innovation and for finding the right product for our would-be borrowers, be they first-time buyers or those in later life. We know how vital parents and grandparents are in helping first-time buyers onto the housing ladder, but now we are seeing children helping their own parents to borrow in retirement.

“Amar joins at a very exciting time for the Society and we look forward to introducing many more Central London intermediary firms to our common sense and flexible approach to lending.”