Equifinance has appointed Laura Thomas as regional sales manager for the north.

Thomas (pictured) will initially concentrate on developing new and existing relationships in the northern half of the UK but also leverage well-established relationships forged in her previous time in the industry.

She worked for Digitonomy as channel manager for the last three years and previously worked for Together Money, Norton Finance and The Funding Corporation.

The London-based second charge lender has also reported that Des Styles will continue to support Equifinance in his role as business consultant, helping with products, distribution and ongoing strategy.

Tony Marshall, managing director at Equifinance, said: “We are delighted to have secured the services of Laura who is already well known to many in the industry. Laura has joined Equifinance at a very exciting time and fully understands our achievements to date and our future ambitions for the business.

“We continue to build a very strong team with many years’ experience in the industry and are structured for growth.”

Thomas added: “I am delighted to be working for such a progressive lender who has carved out a reputation in the market for fantastic service and a can-do attitude. I am really looking forward to building on the fantastic broker relationships already in place and bringing new brokers on board.

“I intend to work closely with my brokers to ensure our plans stay innovative and competitive and that our service level remains exceptional.”