National specialist adviser Bower Retirement Services has changed its name to Bower Retirement.

The adviser firm, founded in 2006 as an equity release specialist, says it is focusing on increased use of technology and service for customers and partners as it rebrands for continued growth and recruitment.

New services include video guides for customers and potential new recruits as well as online chat services for customers.

Geoff Charles, chief executive at Bower Retirement, said: “Around £8.2 million of housing wealth is being withdrawn every working day as the equity release market grows and more customers look to property wealth for retirement planning.

“The market is changing however and we need to enhance how we work with customers and partners to ensure we continue to play a major role in the innovation that is driving equity release and retirement lending.

“Independent and impartial advice is central to delivering the comprehensive customer support that is needed and we plan to add more services to reflect the changes in the market.”