ASG Finance, a provider of commercial bridging solutions, has launched Base Rate Beater secured investment loan product, designed exclusively for high net worth (HNW) individuals.

It offers HNW investors the opportunity to lend into a fully secured revolving loan, delivering returns 2% above the Bank of England Base Rate while supporting the continued expansion of ASG Finance’s commercial bridging loan portfolio.

ASG Finance said security is a key feature of the product, with a minimum 200% asset cover at all times, backed by UK commercial property assets and controlled cash reserves.

ASG Finance has lent over £330 million since 2017.

The Base Rate Beater loan product has an underlying loan term of three years, but ASG Finance  says it offers flexibility so that at any time after the initial nine months, HNW investors can give just three months’ notice to fully or partially withdraw funds without penalty.

ASG Finance is inviting intermediaries to introduce their HNW contacts to this opportunity and will reward introductions with commissions paid on all funding delivered, including future increases.

Jonathan Dyer (pictured), CEO at ASG Finance, said: “The ‘Base Rate Beater’ loan product reflects the confidence we have in our business model and our commitment to offering high net worth investors a rewarding, secure, and flexible lending opportunity.

“For intermediaries, this represents a new avenue for income generation. By introducing their high net worth clients to ASG Finance and working with us, our introducer partners can build long-term value for their clients while benefiting from an ongoing commission structure.

“We are excited to bring this to market and look forward to collaborating with both high net worth investors and our intermediary partners.

“We have lent over £330 million since 2017 and have a consistent record of profitability and strong credit metrics, providing sound foundations to scale the loan book and deliver significant growth.”